Causeway positioning and collateral

Causeway launched a sharp new brand identity and website. But it still needed the words, images, and positioning that would communicate the firm’s unique blend of qualitative and quantitative analysis.

We conducted on-site discovery sessions with Causeway’s senior management, portfolio managers, and sales/client services teams. Then we developed a collateral system that covers any possible conversation, from introducing the firm to describing its strategies to specific stock stories.

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