Joe Polidoro, founder and creative director, has spent over 25 years developing product launches, sales campaigns, investor education programs, white papers, graphic identities, websites, and marketing positioning for the financial services industry.

Before starting the firm, Joe was a senior marketer at Citigroup Asset Management and Bankers Trust Company.

Joe received a B.A. in English at The College of William & Mary. He has completed Level I of the Chartered Financial Analyst Exam and attended the Executive Program in Brand Strategy at Northwestern University’s Kellogg School of Management.


Our core business functions—project management, account management, and billing—are in-house. For everything else, we rely on a national team of specialists who we’ve chosen for their excellence and their asset management know-how. They include:

Graphic designers
Information designers
Motion designers
Photographers & videographers
UX designers
Web analysts
Web designers
Website & app developers

These specialists bring fresh insights and ideas from their work in other industries for such clients as Kohler, Ray Ban, Tag Heuer, Pfizer, Johnson & Johnson, American Express, Home Depot, Macy’s, K2 Skis, Canon, Ralph Lauren, ABC, GQ Magazine, Time Warner, National Geographic, Adidas, IKEA, Proctor & Gamble, LG, Land Rover, LEGO, Oracle, Volvo, PricewaterhouseCoopers, British Airways, Nike, NYC Dept. of Parks and Recreation, Sony, M&Ms, MasterCard, and The Guggenheim Museums.