web content

Great web content is almost always written for scanners, not readers. It tells people where they are on your site, what they need to know, and where they should go to find out more.

Almost always. Because once they’re where they want to be, people want content that’s just as inviting, and with the same personality, as your other marketing communications.

We’ve developed web content for Citigroup, Salomon Brothers Asset Management, ProFunds, UBS, and Morgan Stanley, among others. Internet and intranet, websites and electronic marketing.